Kissflow design system grapples with a range of issues that collectively undermine the cohesiveness and effectiveness of our brand. From a lack of brand consistency and accessibility guidelines, hindering inclusivity, to the absence of a responsive type system leading to disjointed design efforts, our system falls short.

The dearth of centralized marketing components further compounds the challenge, dispersing branding efforts. The consequence is a surge in repetitive work, as designers grapple with inconsistent guidelines. Ultimately, this results in a diminished brand touch, eroding the potential for creating memorable user experiences.

Addressing these issues is paramount not only for design efficiency but also for fortifying our brand identity and fostering meaningful connections with our users.